Converting Customer Engagement into Sales: Creating a Valuable, Unified Experience
Navigating the path to purchase in the digital, social, mobile and live environment has become increasingly complex. Understanding why and how customer decisions are made can make the difference between a one-time buyer, a repeat buyer, a loyal buyer or a non-buyer. Including discussion on key strategies and techniques employed for aligning the cross-channel experiences, as wells as practical takeaways and real-world insight for motivating and optimizing customer activity across mobile, online, in-store and social channels, for stronger, more relevant customer interactions.
Denise Incandela, CEO, Aerosoles
Jonathan Luster, VP, Market & Concept Development, Lowes
Bridget Russo, Chief Marketing Officer, Shinola
Eoghan Geoghegan, VP of Business Development, MomentFeed