Guidelines for Creating Video for Digital Marketing [Infographic]
What’s the Best Video for Your Business? “I need a video” seems like an easy request but there are many things that go into creating and producing a video. Even…
What Will Post-Pandemic SEO Agencies Look Like? via @seomonitor
Upswing 2.0: A Tale of Business Courage & Reinvention As we were searching for ways to support agencies navigate uncertainty, Upswing, an established agency with a 1.2 million EUR turnover,…
Google May Be Forced to Reveal its Search Algorithm to an SEO via @MattGSouthern
Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets. As part of the lawsuit, Google has been given an…
3 Reasons to Use Search Ads 360 Bid Strategies
Don’t Be Afraid Of Automation When it comes to optimizing campaigns, it’s in every paid search manager’s nature to hold onto control for dear life. However, there are impressive automated…
SEO Glossary “Cheat Sheet” for Beginners [PDF]
Search engine optimization is increasingly becoming one of the most valuable tools to have when it comes to marketing. SEO impacts many aspects of digital marketing, from branding and design…
OTT Streaming Service Growth
What is OTT? With internet speeds skyrocketing and internet provider prices dropping, it’s no wonder that over-the-top (OTT) services are reaching exponential levels of growth. You may be wondering to…
CBD Marketing Best Practices 2019
In 2018, the U.S. government passed The Farm Act, which legalized hemp and CBD on a federal level (Broadcast Law Blog, March 2019). As a consequence, the CBD industry embarked…
University Best Practices: Digital Marketing – Measuring the Impact of Your Marketing Efforts
Fiscal Year Planning That time of year has come around again where it is time to begin planning for next year’s budget(s) to bring in the next cohort of prospective…